The operating system for residential communities.
Hunian Kita replaces the WhatsApp-group-and-Excel chaos of estate management with one platform that residents open every week — not once a month — and that management runs their entire operation on. This is the thinking behind the product and the portal.
Vision & mission
Vision
Every residential community in Indonesia — from a 120-unit cluster to a 10,000-unit superblock — runs on one trusted platform that makes living there easier and managing it effortless.
Mission
Turn fragmented, manual estate operations into a single transparent system — so residents always know what's happening, and managers spend less time chasing and more time serving.
What actually goes wrong today
Estates don't lack software — they lack a system. Operations are scattered across WhatsApp groups, Excel sheets, paper forms, the security post, and a separate accounting tool. Nothing connects. Here are the problem clusters that matter most, rated by severity and how often they bite.
For residents
No clear way to report
High- Issues vanish into a 400-member WhatsApp group
- No idea who is responsible or if anyone saw it
- No status, no ETA, no proof it was handled
Payments are friction
Medium- Forget due dates, lose the paper invoice
- Manual transfer, then chase admin for confirmation
- No receipt, no payment history
Missed information
High- Water shutdown notice buried under 200 chats
- Find out about an outage when the tap runs dry
- Events, AGM, and alerts all in the same noisy group
Visitor & security gaps
High- Guests stuck at the gate, phone calls to verify
- Deliveries left at the post, packages lost
- No record of who entered and when
Shared facilities
Medium- Booking the hall means texting the manager
- Double-bookings and unclear availability
- No transparent rules or pricing
No sense of community
Medium- Don't know neighbors or the RT/RW structure
- No trusted local marketplace or directory
- Decisions made without resident input
For management
No operational visibility
High- Can't see what's open, overdue, or breaching SLA
- Workload and team performance are invisible
- Recurring problems never get spotted
IPL collection leaks
High- Manual billing, manual reconciliation in Excel
- Chasing late payers one-by-one over WhatsApp
- No aging view; cash-flow gaps appear by surprise
Broadcasting is hard
Medium- Posting to 6 WhatsApp groups, hoping it lands
- No read receipts, no targeting by block
- Emergencies compete with chit-chat
Staff coordination
Medium- Work assigned verbally, nothing logged
- No SLA, no accountability, no audit trail
- Handovers between shifts lose context
Asset & vendor chaos
Medium- No record of equipment, warranties, or service history
- Vendor invoices and SLAs live in someone's inbox
- Reactive maintenance, never preventive
Reporting to the board
Medium- Monthly report is days of manual Excel work
- Numbers are stale and hard to trust
- No data to justify budget or fee increases
The people on both sides of the gate
Two audiences, one platform. Residents range from a phone-native young professional to an elderly homeowner who opens an app only when needed. Management is a small team wearing many hats. The design has to make the same data feel simple to all of them.
Residents
Management
Designed around frequency of use
We prioritize features by how often a resident touches them — because frequency drives habit, habit drives adoption, and adoption is what makes a community platform defensible. Payment alone is monthly; it can't carry the product. Daily features do.
Daily
- Security & patrol updates
- Visitor passes & gate
- Resident notices / chat
- Package & delivery alerts
- Today's bookings
Weekly
- Community announcements
- Service requests
- Facility booking
- Marketplace & directory
- Polls & surveys
Monthly
- IPL payment & receipt
- Financial statements
- Community reports
- Meter readings
Occasional
- Complaints & issues
- Emergency / panic button
- Document requests
- Move & renovation permits
- Vehicle registration
What to build, and what to resist
High-value, build early
Visitor management is the sleeper hit — daily, social, and instantly useful. Announcements with read receipts end the WhatsApp problem. Complaints with live tracking build trust. One-tap IPL + receipt removes the biggest admin headache. Package hold alerts create a small daily reason to open the app.
Tempting, but phase carefully
Marketplace and local business directory need critical mass — great for retention, wrong for MVP. Voting & permits are high-trust, lower-frequency — Phase 2/3. Avoid over-building asset management into a CMMS; managers want a log, not SAP. Resist any feature that adds a menu without adding a weekly reason to return.
Complaint & issue resolution
The goal: a resident reports in under 30 seconds, and from that moment everyone can see exactly what's happening. Behind the scenes it becomes a tracked work-order with an SLA clock.
Resident side — report in 30 seconds
Pick category
Big icon grid — water, power, security, road. No typing required.
Snap a photo
Photo or short video, optional voice note for non-typers.
Auto-location
GPS + unit pre-filled. Confirm or drop a pin on the map.
Submit
Priority auto-suggested. One tap sends it. Ticket ID issued.
Track & rate
Live status, push updates, then a 1-tap satisfaction rating.
Management side — triage to resolution
Auto-triage
Category + keywords route to the right team and set SLA.
Assign
One click to a team and lead; workload is visible.
SLA clock
Countdown per priority; at-risk and breached surface on the dashboard.
Update
Each status change notifies the resident automatically.
Resolve & learn
Close, capture the rating, and feed recurring-issue analytics.
IPL billing & collection
Make paying effortless and make chasing automatic. Higher collection rates are the single clearest ROI we can show a management body — it often pays for the platform several times over.
Auto-generate
Invoices created monthly from the unit register — fixed dues, meters, arrears.
Smart reminders
Before due date, on due date, and escalating after — push + WhatsApp.
One-tap pay
Local rails — Midtrans/Xendit, VA, QRIS, e-wallet. Instant receipt.
Auto-reconcile
Payments matched automatically; aging & cash-flow update live.
The collection lever. Most estates sit at 80–90% collection. Automated reminders plus frictionless payment routinely move that up several points. On a 1,240-unit estate at Rp 700,000/month, a 5-point improvement is roughly Rp 43 million recovered every month — the kind of number that closes the deal with a management body.
Architecture & information design
Two front doors onto one system. The resident app is a flat, tab-based "super app". The management portal is a role-aware operations console. Both read and write the same multi-tenant data.
Resident app · 5 tabs, nothing hidden
Management portal · operations console
Screen inventory at a glance — Resident: ~22 screens across 5 tabs. Management: ~16 primary views plus detail drawers. MVP ships a focused subset (see roadmap).
Monetization & pricing
We evaluated per-resident, per-property, and per-unit. Per registered unit, billed monthly to the management body, wins: units are stable and known (residents churn, properties are too coarse), it aligns price with value, and it scales cleanly from a 120-unit cluster to a 10,000-unit superblock.
- Complaints, IPL, announcements
- Visitor passes & gate log
- Resident app + 3 staff seats
- Standard payment rails
- Everything in Komunitas
- Facility booking, packages, polls
- SLA tracking + analytics dashboard
- Unlimited staff, role permissions
- Everything in Pro
- Multi-estate / developer console
- API, SSO, custom branding
- Dedicated success manager
Revenue streams
Technical architecture
A multi-tenant SaaS where each estate is an isolated tenant, mobile-first for residents and web for management, built on proven, scalable, Indonesia-ready infrastructure.
Core data entities
Product roadmap
Ship a sharp MVP that proves daily value and the collection lever, then layer on the features that deepen habit and create network effects.
Prove the core loop
- Complaints with photo, GPS & tracking
- IPL billing, online pay & receipts
- Announcements with read receipts
- Visitor passes + gate log
- Management command center
Deepen the habit
- Facility booking + approvals
- Package & delivery management
- Polls, surveys & events
- Analytics & SLA reporting
- Asset & vendor log, permits
Network effects
- Community marketplace & directory
- Panic button & neighborhood watch
- Resident voting / digital AGM
- Developer / multi-estate console
- CCTV/IoT & open API